Graphic Communications Management (GCM) Ryerson University

September/October 2013 Newsletter

GCM Launches Its Social Media Sites

Over the summer GCM developed a social media strategy using the three most popular social media outlets: Facebook, Twitter, and Instagram. The rollout of our social media media activities was part of the work our two GCM interns, Matthew Cowle and AFM Rupal, conducted over the summer. Please follow us on Facebook, Twitter and Instagram for updates on events and activities at GCM.

A New Website For Incoming and Interested Students

The School of Graphic Communications Management has launched also a new website that is geared towards students who are interested in our program and would like to get more information about the School, program details, admission requirements, student clubs, and other information. There is a lot of information on this new website that gives prospective students a very detailed picture about the program and many of the other activities happening at our School. This website was developed with support from the Dean’s office at the Faculty of Communication and Design. This website can be reached at

GWG and Ryerson University bring Popular, Free PDF Production Seminars to Toronto

The Ghent Workgroup (GWG) and Ryerson University’s School of Graphic Communications Management invite you to attend a free day of the GWG’s popular PDF Production Seminars. Don’t miss this rare opportunity to learn about the latest trends in PDF/X standards and specifications, and to learn about the work the GWG is doing with PDF for packaging. Refreshments and a light lunch are included with registration. Many of the industry’s most revered PDF and packaging experts will present at the special event. The high-value educational presentations cover application-specific guidelines for PDF/X-4 workflows.

Seminar #1 will be held Wednesday morning, October 23, 2013. It presents the new GWG PDF for Packaging specifications that streamline and ensure packaging design and production workflows.

Seminar #2 will be held Wednesday afternoon, October 23. It features the latest on the GWG2012 specifications for the creation and preflight of PDF/X-4 files that ensure successful production. The schedule of events is as follows (*subject to change):

9:00 am – Coffee

GWG Packaging Seminar (morning)
10:00 am – Welcome – Vicki Blake, EFI
10:10 am – Overview of GWG Packaging Subcommittee – Steve Carter, Phototype
10:30 am – Use cases – how to apply? – Christian Blaise, bleuprocess
10:50 am – Behind the curtain – OCCD & OCMD – Peter Kleinheider, PDF/X Ready
11:10 am – Non-printing contours – Lieven Plettinck, Esko
11:30 am – Live case study – Novartis – Stephan Jaeggi, PrePress-Consulting
11:45 am – Example files – Steve Carter, Phototype
12:00 pm – Q&A

12-1:00 pm – Lunch

GWG PDF Specifications Seminar (afternoon)
1:10 pm – GWG2012 specifications – Andrew Bailes-Collins, Enfocus
1:45 pm – Useful GWG tools and add-ons – Didier Haazen, VIGC
2:15 pm – GWG Specifications in production workflows – Peter Kleinheider, PDF/X Ready
2:45 pm – GWG in Cross Media publishing – Bart Van Looy, Sanoma Media
3:30 pm – Vendor presentations by Enfocus, Esko, and specle.

Space for this event is limited, and registration is required. Register early to guarantee your spot! To register for this special joint seminar offering at Ryerson University, please go to:

For more information, visit

2013 Summer Internship Program an Overwhelming Success
for Both Students and Employers

This has been a very busy summer for our current fourth year students who just completed their 420-hour summer internships. Interns worked in a variety of areas in the graphic arts industry including prepress, design, customer service, project coordination, production, marketing, research and technical assistance. Formal and informal feedback from both students and employers showed that the program was a great success! Here are a few comments from employers about their experience working with GCM Interns this summer:

“We are very pleased with his efforts and grateful for [his] assistance during our busy summer months. His dedication and hard work enabled us to meet our service commitments. We wish him all the best. Thank you for a job well done!”

“[She] was a pleasure to work with and has really exceeded our expectations by getting projects done ahead of time and has also taken the initiative to work on other various projects.”

“Wow – [he] has blown away the management team in performance, excitement, enthusiasm, dedication and loyalty. His hard work, self-starter attitude and raising staff morale has been a breath of fresh air for the management team. Always punctual, positive and motivated; he has been a true asset to the business.”

“It was a pleasure to work with [her] this summer. If her performance at this job is an indication of the preparation that she has had at Ryerson, then the school has done its job well. She is a well-rounded worker, and our company has benefited tremendously for having her. Her skill set was an excellent match for the many different tasks that were assigned to her and she executed them all flawlessly.”

Congratulations to everyone! You rock!

If you would like to know more about the GCM Internship program, please contact Diana Brown, GCM’s Internship Coordinator (

Photo: Martyna Benisz and Mark Brejnik at RP Graphics in Mississauga, ON.

Three GCM Students Represent GCM at Printing Future Days in Chemnitz, Germany

Parallel to the IARIGAI conference, the Printing Future Days student research conference took place in Chemnitz, Germany. Two GCM students travelled to this event and presented their research in posters and a presentation.

Rachel Davies presented a poster, “Color Image Processing and Analysis of Transformations in Consumer Digital Cameras,” which she studied with Dr. Abhay Sharma. Jessica Augusto presented a poster, “Evaluating Camera Capabilities for the Purpose of Graphic Arts Education,” a topic she researched with Drs. Richard Adams and Reem el Asaleh. Jessica also gave a presentation, “Evaluating Consistency of ePub Document Reproduction Among Various Apps and Tablets,” with Denis Dorofeev and Yulia Veselskaya, M.S. and B.S. candidates, respectively, at Kiev Polytechnic Institute in Kiev, Ukraine, which they all studied with Rich Adams. A third student, Erin Luu, had a paper accepted, “Understanding the New ISO 13655 Measurement Standard in Press and Proofing Applications,” that she prepared with Dr. Sharma.

Photo: GCM students Rachel Davies (left) and Jessica Augusto (right) attend the Printing Future Days conference in Chemnitz, Germany.

RyeTAGA Student Chapter Receives Benny Award at Print13

The previous newsletter reported that the RyeTAGA student chapter won a PIA Premier Print, or “Benny,” Award for their journal. On Sunday, September  8, Printing Industries of America held a gala for all Benny Award recipients. RyeTAGA co-president Alyssa Szeto received the award on behalf of the RyeTAGA student chapter. Students in the RyeTAGA student chapter and their faculty advisor, Dr. Martin Habekost, are extremely proud of this award.

Photo: Alyssa Szeto poses with the Benny Award trophy at the PIA Gala in Chicago, September 13.

RyePack Wins 1st Place in AICC Competition and a trip to 2013 PackExpo & AICC Annual Meeting in Las Vegas

The GCM student team, RyePack, won first place in both the Structural and Design categories for the 2013 Association of Independent Corrugated Converters (AICC) “Design to an Opportunity” packaging competition. The team of students who worked on this project included Michael Wu, Matthew Cowle, Alex Wong, Elina Shafigullina, and Scott Morgan.

The challenge was to “create a Multi-Product Vendor Display that incorporates at least two different products or brands, ‘themed’ to an event of your choice.” The team’s concept was a display that promoted Mio beverage enhancer with the Rio 2016 Summer Olympics. They created a cascading display shelf with a free reusable beverage bottle dispenser to gear customers toward less wasteful beverage packaging.

The team recognized that the Mio brand targets a young audience with both humorous advertisements and sports-promoting product lines, therefore pairing the Mio product with the 2016 summer Olympics is an opportunity to evaluate consumer response and reinforce brand values:

Retailers, grocers and corner store owners scan measure success by comparing sales before and after the POP promotion.

Mio and Olympic stakeholders can measure consumer response by incorporating a QR-code sticker inside the cap, where unique visits will be recorded with a tracking program and end-users can scan the code inside their free merchandise for a promotional sweepstake (ie. chance to win prizes or a trip to 2016 Summer Olympics in Rio).

The competition structure was cut on C-flute corrugated fiberboard with thanks to Atlantic Packaging. Graphics were printed on adhesive white vinyl using UV inkjet purchased at Lightning Graphics. For more information about this year’s AICC student competition:

As dual-category winners of the 2013 AICC packaging competition, two members from this year’s RyePack competition team were invited to attend the AICC 2013 Annual Meeting & PackExpo 2013 in Las Vegas, Nevada. The trip provided learning and networking opportunities with industry professionals and other students. In addition to the “Design to an Opportunity” competition, AICC awards ceremony presented this year’s winners of the “Corrugated as Art” competition (Clemson University’s corrugated piano) and Troll Scholarship (Virginia Tech). The PackExpo 2013 at Las Vegas Convention Center exhibited 1,750 booths including some from educational institutions (Rochester Institute of Technology, Clemson University, Virginia Tech, and others).

Photo: Elina Shafigullina and Michael Wu, two members from Ryerson’s competition winning team, at the 2013 AICC opening night reception in Las Vegas, Nevada.

Congratulations to all!

Dr. Martin Habekost Presents at 40th IARIGAI Conference

GCM professor Dr. Martin Habekost gave a presentation, “Improving the Assessment of Geometrical Print Image Fidelity: Example Using Wide-format Inkjet Prints on Various Substrates,” at the 40th IARIGAI Conference in Chemnitz, Germany. The theme of the conference is “Digitalization of Print – Exchanging Ideas Across Generations.” The first days saw a variety of very interesting presentation in regards to traditional printing technologies and also about printed electronics. The Technical University of Chemnitz is very active in the field of printed electronics. Conference participants come from all over the world. Quite a few are from one of our partner university the Stuttgart Media University in Stuttgart, Germany.

Dr. Abhay Sharma Receives Federal Funding for Large-Format Inkjet Research

Dr. Abhay Sharma has been awarded $24K government funding for a project entitled “Method for quantification of ink consumption in large format inkjet printing.” The funding is awarded under a prestigious federally funded NSERC Engage grant. The tri-council Engage program is designed to give companies that operate from a Canadian base, access to the unique knowledge and expertise available at Canadian universities. This project is a collaboration between Ryerson University and industry partner Jeff Edwards, Océ Display Graphics Systems, Vancouver, BC. The Arizona series of large format UV inkjet printer are developed and manufactured by Océ in British Columbia, and are used throughout the world for indoor and outdoor colour display graphics applications. Prof Sharma will develop metrics and methods to estimate the ink usage as reported by the RIP and printer controller.

Photo: Dr. Sharma with a FUJIFILM Acuity flatbed UV inkjet printer.

 Jason Lisi Elected to Ghent Work Group Executive

Prof. Jason Lisi attended the Ghent Work Group (GWG) meeting held in Ghent, Belgium from June 5-7, 2013. At this meeting, Jason was elected to serve a two-year term as the GWG documentation officer, and will chair the Documentation Subcommittee. This is an important role, and Jason will be overseeing many different aspects of documentation for the organization. Ryerson University is one of only three educational members of the GWG, and the only educational member  from North America.

Also known as the GWG, The Ghent Workgroup is an international organization made up of graphic arts users, associations & developers building best practices for publishing workflows. The resulting recommendations and specifications make it easy for increasing numbers of professionals around the world to successfully create, process, and exchange graphic arts files for numerous applications. Widely accepted in Europe, GWG is fast gaining acceptance in North America. Members of the GWG include but are not limited to companies such as Adobe, EFI, Remote Director, Kodak, Esko, Agfa, CGS Oris, callas, and many more. The GWG works closely with standards organizations such as ISO, and bodies such as IDEAlliance, FOGRA, ICC and others.

The GWG holds three meetings per year – two in Europe and one in North America. In October 2013, Ryerson University will host the GWG at their downtown campus. Be on the lookout for updates regarding this meeting, including information about free GWG seminars open to the industry!

For access to free specifications and tools to assist with just about any PDF workflow, visit

Art Seto Attends Mini-Dome Workshop for 3D Capture

Prof. Art Seto attended a workshop and conference held at the Folger Shakespeare Library in Washington DC from August 14-16. The workshop included a seminar and demonstration of a new digital imaging tool called the mini-dome which was developed to allow researchers to read and photograph cuneiform tablets. The mini-dome has 264 lights in a dome, digital capture camera, and software that allows the researcher to isolate each of the 264 pictures and use the image in colour, B&W, reverse image, as a digital rubbing and in other forms. This research device is now deployed in recording the many surfaces of rare and ancient bookbindings. The picture shows Lieve Watteeuw from Belgium using the tool.


Dr. Abhay Sharma Presents at CONSAC: Imagemakers Show

On September 21 Dr. Abhay Sharma presented a seminar, “Colour Management for Large-Format Inkjet,” at the Sign Association of Canada’s Imagemakers show, held at the International Centre in Mississauga.

The introductory seminar focused on RGB and CMYK colour spaces, and how to use ICC colour profiles, which are pervasive in the large-format sector, with its wide variety of printers, ink, media, RIPs, and settings. ICC profiles can be use to “fingerprint” the digital camera, monitor, proofer, and printer to achieve the closest possible colour match. Most media manufacturers now supply downloadable ICC profiles for the most popular printers, RIPs, and settings. Still, some many exceptionally vivid colours may not match perfectly if they are outside the printer’s colour gamut.

Photo: Dr. Abhay Sharma with research assistant Stephanie Murray at the CONSAC: ImageMakers show.

Roland DGA Provides Large-format Inkjet Printer to Ryerson University

Roland DGA has generously provided their newest machine — a SOLJET Pro 4 XR-640 large format inkjet printer/cutter to GCM for use in training and research. The 64″-wide printer will be used with odour-free ecosolvent inks and will be used to teach students skills needed in display graphics for the sign industry. Andrew Oransky, Roland DGA, shipped the machine from Ontario, California to Ontario, Canada! Local support was provided by Don Ross, Roland DGA Canada in Barrie. On August 27, staff and students at GCM were trained by Tom Daly of TG Graphics using vinyl and adhesive print and cut samples and VersaWorks RIP software. GCM prof Abhay Sharma will instruct student projects in large format printing exploring topics such as ink consumption, printing with white and vehicle wraps.

Photo: Barry Lachance, Roland DGA, with student Olivia Parker during install of Roland XR-640 large format inkjet printer at Ryerson University, Toronto.

PrintAction to host Canadian Printing Awards on November 21, 2013

PrintAction will host again the Canadian Printing Awards on November 21, 2013 at the Toronto International Centre. This is not the first time that PrintAction is holding this very successful event. The entry forms are now available on Canadian Printing Awards microsite. The due date for the entry forms is October 25, 2013, at 5 p.m. Please email completed documents to