Graphic Communications Management (GCM) Ryerson University

Fall 2012 Newsletter

GCM receiving Student Applications for Fall 2013

The fall and early winter is when current high school students typically apply for admission to university for next fall. For the past many years, GCM has been a popular choice for high school students and transfers from other universities and colleges. For the next couple of months, students can still apply to GCM at Ryerson. March 1st is the “guaranteed consideration date” for applicants to GCM. Current Ontario high school students apply through the Ontario Universities Application Centre (OUAC), and can select several choices of programs and universities. Students from outside of Ontario apply directly to Ryerson. See full application instructions or learn more about GCM. All applicants are invited to see GCM at our next Discover Ryerson Day on Thursday, March 14.

GCM Continues to Participate in the PAC Award

A big congratulations to our RyePack students, Emily Wong (3rd year) and Michael Wu (3rd year) for making it to the finals of the PAC Sustainability Packaging Student Design competition this summer! The competition was a redesign for a Duracell battery pack. The GCM solution included an interesting recycling program through the retailer. While we were just shy of placing in the top three this year, the judges had nothing but words of praise for our efforts. Emily and Michael had to deliver a presentation about their packaging to a panel of judges. We plan to participate in the competition again this year, working to redesign a pizza box.

Photo: Presentation day at PAC with Natalia Lumby, Michael Wu, and Emily Wong.

Ryerson to host 45th International Circle Conference in 2013

The International Circle (IC) as an international group of educational institutes in graphic communications with the mission of bringing together educators from around the world to share research in the latest in graphic arts technology and management, especially at it relates to education. With about 100 members in over two dozen countries, it is truly an international organization. GCM is pleased to have been invited to host the 45th IC Conference from June 2-6, 2013. This year will mark the first time ever that the IC Conference will be held in North America. Conferences in recent years were held in Hungary (2012), Sweden (2011) and Russia (2010). The team at Ryerson is working hard to provide an exciting and informative program for our international visitors in June.

The Call for Papers and Call for Participation have been released. Online registration for the conference is now open, and researchers are invited to submit abstracts for presentation through our conference website,

Prof. Natalia Lumby Wins Best Paper Award at iarigai

Natalia Lumby, Assistant Professor, returned from the 39th iarigai conference held in Ljubljana, Slovenia with a best paper award for the second year in a row. Her research continues to focus on ways to connect print and digital media. Her paper was entitled  “Linking physical print and digital media: opportunities and challenges of quick response codes in the face of mobile visual search technology.” The research represents a growing interest in being able to use technology to gauge the value of print campaigns. No longer are print and digital media separate. “Search engine optimization must now begin with or extend to printed advertisements,” explains Lumby. If you are interested in finding out more, please contact her for further details at or visit

Photo: Natalia presenting at the IARIGAI conference in Ljubljana, Slovenia.

Premier Print Awards now at GCM

For the first time since the category was announced, GCM submitted several pieces of student work to the Premier Print Awards hosted by the PIA. These awards recognize the highest quality printed pieces in various categories from around the world. They are colloquially referred to as the Oscars of the printing industry (except the little golden statue is a “Benny”, representative of Benjamin Franklin). The student category is fairly new to the program. The school received 6 Certificates of Merit, now proudly on display at the school!

Congratulation to the following individuals/teams:

• The Phoenix Challenge team, lead by Ian Baitz, for their submission of Not Your Mama’s Oats packaging
• The RyeTAGA team, lead by Martin Habekost, for their submission of the TAGA Student Journal
• The GCM Yearbook team, lead by Ian Baitz, for their (first ever) GCM yearbook
• Charisse Aganon for her poster advertising GCM, created in Natalia Lumby’s first-year Layout and Type class
• Elaine Leung for her poster advertising GCM, created in Natalia Lumby’s first year Layout and Type class

AICC 3rd-Place Winners. Congratulations to  Babak Amoozgar (4th year), Andrew Wong (4th year), Emily Wong (3rd year) and Michael Wu (3rd year) for winning third place in the Corrugated as Art Category of the Association of Independent Corrugated Converters’ 2012 Student Corrugated Packaging Design Competition.  This is a prestigious corrugated industry competition that has been around since the 90’s. Past winners have typically been from programs specializing in packaging, so this is a great accomplishment.

This group of students created a functioning press out of corrugated board! Their winning entry will be on display at the AICCs annual meeting. If you would like to take a look at the work you can watch a quick video of the entry at

GCM Enjoys Graph Expo in Chicago

A group of 22 GCM students ventured to the Windy City over the fall reading week to participate in Graph Expo, the biggest graphic communications trade show in North America. Organized by the RyePack team, the participants were able to soak in the offerings of the annual show, with live demonstrations, informative seminars, and endless networking opportunities. The group was able to receive private exhibit tours from many well-known companies, including Delphax, Xerox, Esko, Fujifilm, Heidelberg, and Konica Minolta. Students had the opportunity to see many bleeding edge technologies and solutions like Facebook web-to-print integration (Xerox), raised-ink digital coating machines (Scodix), custom designed apps and modules for workflows (IO Integration), cold foil machines (DGM), and metallic gold toner (Kodak), just to name a few! Aside from the show, the students were able to explore Chicago. “It’s like Toronto, but bigger!” A trip up to the Skydeck, a visit to the Shedd Aquarium, a walk along the Chicago River, and eating deep-dish pizza in place of Thanksgiving turkey were among the best parts. To read more about the experience visit the Graph Expo blog at

Photo: Student group at the Navy Pier in Chicago.

 GCM Gets Involved at GraphEXPO

While over a dozen GCM students enjoyed the Graph Expo, GCM did a lot more than just attend. Natalia Lumby, Assistant Professor, presented at the PIA Teacher’s Conference, sharing the strengths of the program with educators from all across North America. Abhay Sharma, Professor, along with Trung Nguyen, Research and Teaching Assistant hosted a 3-hour interactive training seminar about ePUB. Participants got to create eBooks and view them on iPads. “Embedding JavaScript in an ePub, awesome stuff!” comments George Dedopoulos, Graphic Arts Magazine. The school also had the opportunity to attend the EDSF Give Back to Graph dinner. Two fourth year students, Mark Corrigan and Andrew Wong were recognized and represented scholarship winners by delivering short speeches. GCM had several students win EDSF scholarships. Joining Andrew and Mark in attendance was also Emily Wong. The room was filled with distinguished guests including Frank Romano who accepted a lifetime achievement award and Benny Landa, who actively participated in the auction to raise funds for future scholarships, but generously gave back all items to raise more funds.

Photos: Abhay’s workshop (left) and EDSF “Give back to Graph” dinner scholarship winners Andrew Wong, Emily Wong, Mark Corrigan (right).

GCM Students Visit Western New York for Activity Week

A group of eight second- and third-year GCM students visited print education institutions in Western New York over two days. First stop on the excursion was a workshop at the Western New York Book Arts Centre in Buffalo, NY, where students were excited to get some hands-on experience in WNYBAC. The group enjoyed the afternoon learning about the art of setting movable type and making prints in the letterpress and screen-printing studios.

The next stop was the Eastman House, home of George Eastman, founder of Kodak, in Rochester, NY. Students toured the home, learning about the history of photography and Eastman, the man who started one of the leading graphic communications company in the world.

Finally, the group was hosted at the Rochester Institute of Technology (RIT) by the School of Media Science. They met with Print Media graduate students and Dr. Pat Sorce, Graduate Program Director, about an interest in continuing their education after GCM. The tour of RIT continued with a visit to the Printing Applications Laboratory (PAL), RIT Cary Press and Cary Graphic Arts Collection. The Cary Library was exhibiting examples of decorations of edges of books from colouring to hidden paintings. Students enjoy presentations by the collection’s curators on rare books and unique examples of print and print technology.

Photo: Deborah Lewis, Amy Nguyen, Christy MacCallum, Holly Lam, Arnold Chan, Kurt Sagurit, Rhonda Atkinson, Natalia Bagan and faculty members Scott Millward and Art Seto at WNYBAC.

GCM Prof Increases Portfolio of iPhone Apps

GCM Professor Emeritus Manfred Breede reports that there are now 39 paper and printing industry productivity apps that can be downloaded from iTunes. Eighteen month after publishing his first app, he is still the largest supplier of apps specific to the graphic communications management industry. To date his apps have been downloaded from 52 countries.

The apps cover a broad range of industry topics, including paper, printing, prepress, typography, flexography, bindery, page imposition, general printing knowledge and business math.

“Print A-Z” is a free app that was released just recently. It is a printing industry glossary with over 2,400 definitions many of which are augmented by high quality graphics. Click here for a Direct iTunes link to this app. Click here for a description of all apps in iTunes.

Manfred welcomes both complimentary and critical evaluations of the apps. Feel free to email Manfred at

Travelling Back in Time

During Ryerson’s Activity Week this October, GCM students travelled down the road to 82 Bond Street – The Mackenzie House Museum. This house (which is now a working printing museum) was once lived in by Toronto’s first mayor and controversial newspaper publisher, William Lyon Mackenzie. Students had the opportunity to get their hands dirty setting type and printing their work on a letterpress from the 1850s. The printing technology was a little different than what they’re used to!

CFTC/FTA Networking Luncheon

On November 14, 2012, Ryerson hosted the Canadian Flexographic Technical Committee (CFTC) and the Flexographic Technical Association (FTA) for a networking afternoon with the local flexographic community! The meeting at the Heidelberg Centre (HEI Building), Ryerson University, was followed by a social reception. Registration was accomplished in advance by the CFTC through their website

The group’s goal is to expand communication within the Canadian membership and provide a direct link to the FTA from a Canadian point of view.

Fall Activity Week

This fall semester saw the first activity week. Many activities were planned at the School of Graphic Communications Management. One of the activities was an offset press workshop on our Heidelberg PrintMaster PM74 press. Students got the hands-on experience of setting the press up for a job. This included mounting the plates, loading paper, and filling ink into the ink fountains. During make-ready students achieved register and colour was controlled with our new IntelliTrax scanning spectrophotometer. Students printed the very popular notepads, which will later be assembled in our bindery. A total of 8 students participated in this workshop.

RyeTAGA Participated in the CIBC Run for the Cure

On Sunday, September 30th, 2012 RyeTAGA took part in the CIBC Run for the Cure. RyeTAGA participated under the RU – Ryerson University Team that was organized by Campus Ambassadors for the run. The run started at the University of Toronto and ran for 5km. RyeTAGA’s Marketing Director, Sommer Johnson, is very passionate about the cause and was able to raise close to $3000.00 to support cancer research. The RyeTAGA exec team was able to finish the run in 30 minutes. We look forward to being part of other charity events in the future!

RyeTAGA Selling Calendars at PrintWorld

During the November PrintWorld trade show the ryeTAGA student chapter sold calendars for fundraising. The calendars look like a Pantone swatch book and have been extremely popular with our students. Calendars sold for $10 each. The ryeTAGA student chapter was generously hosted at the booth of the IAPHC, better known as the Craftsmen Club. The calendars were designed by the Creative Director of the ryeTAGA student chapter, printed on our Xerox Docucolor 7000 and bound in our bindery by members of the student chapter.