Graphic Communications Management (GCM) Ryerson University

May/June 2011


School of Graphic Communications Management
Ryerson University, Toronto
May/June 2011

Welcome to our May/June 2011 newsletter. Our bi-monthly newsletter provides news and updates from the School of Graphic Communications Management (GCM), Ryerson University, Toronto.

Thank you for reading our newsletter and supporting Canada’s only degree in graphic communications management. All our previous newsletters are available via a link on our homepage.

Manfred Breede’s New Book, Adding Value to Print

Adding Value to PrintManfred BreedePrinting Industries Press is pleased to announce a new book by GCM Professor Emeritus Manfred Breede, Adding Value to Print. PIA’s Book of the Month for May/June, the book discusses value-enhancing additions to books such as diecutting, exotic folds, lenticular printing, special substrates, and inclusion of CDs and sound chips.

An interview with Manfred about the book is available on the PIA web site. Adding Value to Print is available from Printing Industries of America for US$55 (members) or $75 (nonmembers).

The March/April GCM Newsletter featured an article about Manfred’s new apps for iPhone, iPod, and iPad. Manfred reports that he now has authored 27 apps in Apple’s App Store and two more are in development. To date the apps have been downloaded from 20 countries.

Manfred is particularly excited about one app in development that calculates the buckle stop adjustments of a folding machine for any gatefold dimensions. He believes this is the only app, and possibly the only software, of its kind. Another gatefold app that assists prepress technicians to plan gatefold templates is already available in the App Store.

Canadian Printing Awards Announced

CPAPrintAction Magazine has announced its Canadian Printing Awards Program. According to the magazine’s Printing Awards site, “There are 27 categories available for submissions. The Awards program is comprised of three sections: Industry Achievement, Environmental Printing and Quality Printing.” Entry forms, available on the site, are due September 15, 2011.

Abhay Sharma Discusses Colour Management at Fujifilm Canada Seminar

Dr. Abhay SharmaFujifilm Canada held a 2-day seminar series at its Mississauga facilities the first week in June. Printers heard about technical topics such as colour management, inkjet trends, and environmental compliance, as well as getting demonstrations on the latest Fujifilm products, especially its new offerings in inkjet.

GCM’s Dr. Abhay Sharma presented a topic, “Profit Through Colour Management,” that focused on predictable and repeatable colour management, including G7 certification.

(Photo courtesy of Brian Ellis)

Natalia Gilewicz on Educating the “Net Generation”

Natalia GilewiczGCM Professor Natalia Gilewicz presented a session at the 2011 Ryerson Faculty Conference called “Teaching the Net Generation: Exploring Networked Learning and Digital Collaboration Methods.” In her session, Natalia pointed out that current students of the “net generation,” the first digital natives, can be effectively engaged by linking traditional classroom and online methods of interaction. They have different learning styles that we can exploit to improve their experience in the classroom. For example, in her classes, Natalia asks students to post topics of discussion that are interesting to students and relevant to the course material. Some topics are then discussed in a live classroom setting to round out the digital experience. GCM as a whole, is a school in which we all strive to engage our students so that their learning experiences are more meaningful and permanent.

GCM Professors Visit Interpack Trade Show in Düsseldorf, Germany

Every three years the world’s largest packaging show, Interpack, takes place in Düsseldorf on the same fairgrounds as the DRUPA trade show. The products shown include wrapping and sealing foils; containers of all shapes, sizes and materials; and machines for packaging anything from yoghurt to personal care products, pet food, and tea.

Professors Chris Kular and Martin Habekost attended the show for three days, seeing all 17 exhibition halls. They were astonished to see the scope of the packaging side of our industry. The good news for the print industry was, all packages were very colourful and were made with one or more print technologies.

Four halls were dedicated to food manufacturing. Visitors could could see how cookies, waffles, and other baked goods are made. Martin commented that the products seem less appetizing now that he knows they are made on such on a large scale. Many robots are being used to fill, sort, stack and pack. Bioplastisc were a hot topic. These are plastics that can be made from starch or poly lactic acid (PLA), which can be demonstrated to decompose naturally in 3 months. Products made from these materials go way beyond the compostable liner bag for the kitchen garbage. They include plates, cutlery, drinking cups, storage containers. Today bioplastics have become so advanced that they are virtually indistinguishable from conventional petrochemical-based plastics. The show also featured a machine that made pyramidal-shaped tea bags from a plastic-based fabric that included the string with the pre-printed label. The machine manufactured and filled hundreds of bags a minute. The machine has a compact footprint and retails for approximately C$665,000.

Canadian Printing Industries Scholarship Applications for 1st-Year Students Due June 30

CPI LogoIncoming first-year GCM students may apply for the Canadian Printing Industries Scholarship. The deadline June 30, 2011. The scholarship, funded by the Canadian Printing Industries Scholarship Trust Fund, is $1,250 per year, renewable annually for the student’s university career provided the student maintains a good GPA. The scholarship is open to high school students who have a high school average of 80% or higher and have been admitted into GCM at Ryerson. Full details are on the CPIA web site at:

Student applicants must submit the application form available from the CPIA web site together with a recent high school transcript (final transcript NOT required) directly to the CPIA in Ottawa. Submissions by mail, courier, email or fax are accepted. The deadline is June 30, 2011.

GCM Professors Meet with Exchange Students

GCM Exchange StudentsTwo GCM students, Tanya Walters and Amanda Lewis, are spending a semester at the Hochschule der Medien (HdM, Stuttgart Media University). Professors Chris Kular and Martin Habekost met with the students at the Interpack tradeshow in Düsseldorf. The students were amazed by the size of the trade show and what they saw. They were fascinated by the speed that a potato gets transformed into a potato chip (20 min) and the amount of potatoes that a machine can processes per hour. The gentlemen they spoke to mentioned several North American potato chip brands that are made with this equipment. Amanda and Tanya also learned that it is possible to recycle candy. A Dutch company invented a process that removes all flavours and colours from unsold candy through chemical and physical processes. The end product is water that contains sugar, which forms the basis for new candy products.

Pictured: Tanya Walters, Martin Habekost and Amanda Lewis at the entrance to the Interpack show.

GCM-HdM — A Growing Friendship Between Two Universities

Thomas Sprinzing and Stefanie StrohAs part of his visit to Germany Martin Habekost spent two days at the HdM to talk to deans and program chairs about the exchange program between HdM and GCM. Martin has developed a list of comparable courses, so students from HdM and GCM see which courses are available to them the could count as possible credits towards their final degrees. The lists was refined and updated, and in general both parties agreed on the suggested course selections. Martin also talked to the International Office to get some feedback on the first exchange between GCM and HdM. Everyone at HdM was very supportive of the exchange and is determined to make it a success and an ongoing component of the cooperation between GCM and HdM. The International Office has also developed a list of courses that are partially taught in English or use an English textbook. Questions were discussed on exchanges of professors. During the time in Stuttgart Martin was able to meet with former exchange professors Thomas Sprinzing and Stefanie Stroh, who taught at GCM in 2008–09 and 2009–10, respectively. As always the welcome was very warm and friendly.

Calling all GCM Alumni for Updated Business Card Display!

Since Ryerson opened its doors in 1948, many thousands of successful print professionals have graduated from GCM and embarked on successful careers. GCM Alumni are working in hundreds of large and small companies across Canada and around the world, in all sorts of fascinating positions.

GCM is working to update its displays of Alumni business cards prominently featured in the modern Heidelberg Centre on campus. We take pride in the accomplishments of GCM grads and where they’re going, and we like to share the success of our Alumni with current students. Whether you are a grad of 1949 or 2010, working in print or another field, currently in the work force or retired, we invite you to add your name and current business card to our important Alumni display. Please mail 2 original business cards, printing your graduation year in pencil on the back, to: Taras Karpiuk Ryerson University – GCM 350 Victoria St., Toronto ON M5B 2K3

INTERQUEST 2011 Digital Printing Forum – A Big Success!

InterquestOn Wednesday, May 11, Ryerson welcomed the 2011 Digital Printing Forum to the Heidelberg Centre. The event, hosted by INTERQUEST, attracted more than 150 participants from all over North America! The full-day seminar featured 22 different speakers, presenting a range of relevant and compelling topics. The morning seminar focused on Digital Printing and Multi-Channel Communications, including Market Trends, Synergies between Printed & Electronic Communications and the Convergence of Direct Mail & Transactional/Transpromo Printing. The afternoon session featured topics relating to Digital Books & Manual Printing, including Market Trends, Book Printers & Distributors Progress Report and Publishers’ Perspectives. Forum participants also enjoyed the opportunity to visit displays and booths set up by event sponsors as well as attend the closing reception hosted by Webcom. The 2011 Digital Printing Forum was sponsored by industry leaders – Canada Post, Canon, Cascades, Fujifilm, GMC, HP, KBR Graphics Canada, Kodak, NewPage, Océ, QuadGraphics, Ricoh InfoPrint Solutions, RISO and Webcom – and supported by the Canadian Printing Industries Association, Canadian Book Professionals’ Association, Direct Marketing Association of Toronto and Xplor Canada.

GCM Team Presents at Phoenix Challenge in Indianapolis

Phoenix ChallengeRyerson flexo students competed at the fourth annual Phoenix Challenge Flexo Competition this year, held in Indianapolis. GCM’s team of five students developed and presented to judges three unique products as part of their proposed solution for packaged items for a golf tournament. The team worked together to conduct market research and design three packaged products – lip balm, matchstick golf tee holder, and golf ball tube – as well as a new Phoenix Challenge logo. Their work also included production of the labels on coated cardstock and clear polyfilm substrates on the GCM Comco Cadet flexo press. As part of their research and planning, students visited local printing companies to consult with industry professionals. Ryerson, proudly the only Canadian school to participate, competed against ten other schools from all over the United States, including California, Missouri, Kentucky, North Carolina and South Carolina. Although Ryerson’s team did not bring home a Top Achievement Award this year, judges and other competing schools were very impressed with their design, concept, production and problem solving capabilities.

Photo: Team members Stephanie Eagle (fourth year), Daniel Quattrociocchi (fourth year), Jai Gandhi (fourth year), Nathan Plavnick (fourth year) and Hannah Plavnick (second year) and faculty advisor Ian Baitz.

Students Travel to Indianapolis for Flexo Forum and Info-Flex

Infl-FlexAlong with the Phoenix Challenge Competition team, an additional six Ryerson students traveled to the FTA Flexo Forum conference and Info-Flex trade show, held in Indianapolis in May. GCM students participated in the conference which was attended by approximately 1500 industry professionals, and showed the Ryerson colours at a student-designed booth at Info-Flex. The flexo-inspired booth showcased an innovative “lenticular” banner as well as a variety of materials and handouts. GCM students designed and printed original labels using GCM’s flexo press, and the labels proved to be a real hit at the conference! The team fundraised within the school and was very grateful to receive support from the Canadian Flexographic Training Committee and the Faculty of Communication & Design at Ryerson.

Photo: GCM students Oliver Borovic (first year), Rebecca Zavitz (third year), Nikita Kuzmin (first year), Mark Corrigan (second year), and Emma Blanchard (first year) at the Ryerson Info-Flex booth.

Ryerson GCM Students Visit RIT School of Print Media

RITOn April 7 and 8, 2011 five GCM students interested in furthering their education with a Masters degree enjoyed a two-day visit and tour of Rochester Institute of Technology (RIT) and the School of Print Media. The group got to meet one-on-one with RIT professors and talk to them about the RIT Master’s degree program and research opportunities. They toured several of RIT’s facilities. At the Printing Applications Laboratory (PAL), they saw the Sunday 2000 Web Press, used for printing research. At the Cary Library, they examined several rare manuscripts, including a page from a Gutenberg Bible. The students came away with a greater understanding of the opportunities they may pursue at RIT. The trip was organized by GCM instructor Scott Millward and Professor Art Seto. Ryerson would like to thank Dr. Pat Source and Dr. Scott Williams of RIT for hosting.

Picture: Tour in front of the Sunday 2000 at PAL. Left to right: Jeanette Bredsten (RIT), Dealva Jade Dowd-Hinkle (RIT), and Ryerson students Ashley Wetherall, Ahmed Al Abbas, Bruno Di Iacovo, Manuel Fink, Marianna Kosterina, Dan Horowitz (RIT).

GCM 4th-Year Student Ashley Wetherall Participates in Library’s “Project iPad”

Ashley WetherallFourth-year GCM student Ashley Wetherall participated in “Project iPad,” a pilot project put together by the Electronic Resource Librarians at the Ryerson Library. After writing a short essay as an application, Ashley was one of 4 students selected to take part as a member of the Ryerson Library Student Advisory Committee. She was given an iPad to use and experiment with for the Winter Semester in order to see whether iPads are a benefit or hindrance to learning. Ashley blogged about her research every week and assisted Resource and Tech Librarians with research on a new electronic resource that will be coming to the Ryerson Library in the upcoming school year.

Ashley writes, “Being a GCM student allowed me to have a unique experience within Project iPad because in my day-to-day studies it virtually replaced paper and printed materials. I learned a lot about the advances in tablets and electronic learning resources.” A die-hard ink-and-paper GCMer, Ashley also commented, “In the end, I discovered that even though the iPad was filled with convenient apps for reading and learning, such as myPANTONE and Good Reader, nothing is better than the physical feeling of a book and the pages within it.”

Job Listings

Project Manager, PI Media Division, St. Joseph Media, Toronto. As the prime internal client support role, the Project Manager is responsible for communicating client needs, as delivered by the Account Director, within all production areas of St. Joseph Content, Pi Media.  The Project Manager oversees the production process in the execution of client projects with a goal to provide superior client service through ensuring projects are delivered on time, to the highest quality standards. Interested candidates please forward resume to the Human Resources Department at Please quote “Project Manager, Lesmill” in the subject line of your e-mail.

Production & Finishing Assistant, Canadian Impact Imaging Corporation, Mississauga. This position will be split between the production and finishing departments of a large digital and large-format inkjet printing company. The successful candidate will receive training in both areas of the company thereby resulting in full exposure to and experience in many facets of the company and the various print production phases. Interested candidates should email resumes to the attention of Teresa Dowd, Vice-President, Canadian Impact Imaging,

Graphics Assistant, Canadian Impact Imaging Corporation, Mississauga. This position will be split between the production and studio (graphics) departments. The successful candidate will receive training in both areas of the company thereby resulting in full exposure to and experience in many facets of the company and the various print production phases. Interested candidates should email resumes to the attention of Teresa Dowd, Vice-President, Canadian Impact Imaging,

Customer On-Site Production Art Co-ordinator, Southern Graphic Systems, Toronto. Position involves daily management of active production art projects at the customer on-site office, work with the production art manager to provide accurate and clear instructions on production art work orders, obtaining job requirements and specifications from print production manager and/or the customer when required, checking materials and proofs prior to being shown to customer marketers as a secondary quality control measure, and other responsibilities. If interested please email resume to Bruce Gilbank, Regional Sales Manager,

Digital Press Operator, 4Print, Toronto. Full-time position with full training provided. Interested candidates may email resume to Madison Ramsay at

Production and Sales Representative, Graphic Arts Magazine, Toronto. Graphic Arts Magazine is looking for a full-time production and sales person. Those interested should email your resume and cover letter to Joe Mulcahy, publisher ( and CC Natalia Gilewicz ( on the email. Organization, communications, and project management skills are essential for the job. Candidates should be outgoing and comfortable talking with others as the position does require some sales.

Production Coordinator, Central Repro, Toronto. Central is a Canadian FSC certified marketing & print management company, dedicated to providing exceptional customer service, has full-time positions available to aid our sales team. Candidates should have a proven track record in dealing with clientele, preferably with a background in digital and commercial print. Agency based experience is welcomed. PRODUCTION CO-ORDINATOR Major Responsibilities: • Co-ordinate with customer, production team, outside vendors • Accurate & timely completion of projects • Handle all client issues, keep all parties up-to-date while project in progress • Quote preparation, order entry, budgeting, cost analysis, reporting • Attention to detail during projects ensuring proper documentation throughout • Represent Central in a professional manner at all times Qualifications: • Minimum 3 years experience in sheet fed and digital print environments • Strong problem solving skills • Customer service focus a must • Avanti experience a definite asset • Bilingualism an asset Please email resumes to or fax to 905-238-5189.

Social Media Manager, Vital Insights, Toronto. Vital Insights is the leading developer of Customer Experience Management (CEM) software solutions, with a dedicated focus on the automotive and transportation industries. Please email resume to Alfred Choi,

Signing Coordinator, Zellers, Brampton. Delivers concise and easy to follow communication of new signing programs as well as signing updates to over 250 stores. He/she will also accurately track all jobs in progress and issue General Orders to our vendors. Interested parties should apply online at

Full-time Prepress Operator, Captain Printworks, Toronto. If interested please email resume to Ahmed Imam, Production Manager,

Mailing List

Interested in receiving this newsletter? The newsletter keeps you informed of events and issues related to Ryerson’s School of Graphic Communications Management. All junk mail is filtered. Enroll to receive this newsletter by sending an e-mail to with “subscribe” as the subject line, or if you do not wish to receive this newsletter use “unsubscribe” in the subject line. Best wishes to all our alumni and supporters out there. Please drop me a line — we love to hear from you.

Ian Baitz
Chair, School of Graphic Communications Management

Alumni Representatives
Jamie McLeod GCM 00 
Stewart Nam GCM 00