Graphic Communications Management (GCM) Ryerson University

July/August 2010



School of Graphic Communications Management
Ryerson University, Toronto 
July/August 2010

Welcome to our July/August, 2010 newsletter. Our bi-monthly newsletter provides news and updates from the School of Graphic Communications Management (GCM), Ryerson University, Toronto. Thank you for reading our newsletter and supporting Canada’s only degree in graphic communications management. All our previous newsletters are available via a link on our homepage.

Ian Baitz Appointed as Chair of GCM

Professor Ian Baitz has been appointed as Chair of the School of Graphic Communications Management. Ian joined GCM as a faculty member in 2001, specializing in printing processes, and has served as Assistant Chair and, since December 2009, as Acting Chair. He has most recently implemented the School’s expansion into flexography. Ian is himself a Ryerson GCM graduate, and he holds additional degrees in education from the University of Toronto and University of Southern Queensland (Australia).

Ian joined GCM with experience in the printing industry and technical education. As Chair, Ian will coordinate projects focusing on student engagement, ongoing collaboration with the graphic arts industry and curriculum review. Ian also seeks to increase the number and value of scholarships and bursaries awarded annually to GCM students.

GCM Student Enrollment Increases in Response to Strong Demand

The School of Graphic Communications Management has announced it will take in 146 first-year students this fall, an increase of 10% over recent years’ figures. This is in response to increased demand for relevant career-related undergraduate university education in Ontario. GCM received over 750 applications to join the Class of 2014. In addition to strong demand for student spaces within the program, employer recruitment in the first half of 2010 for summer interns and graduates was strong, with both interns and graduates enjoying excellent and diverse employment opportunities in the printing industries.

Chris Smyth

Welcome Professor Chris Smyth

Chris Smyth has joined GCM as a faculty member who will teach courses in premedia, advanced technologies and workflow. Chris arrives at Ryerson with an MBA and an undergraduate degree in Graphic Communications. His extensive industry experience includes significant managerial roles in content solutions, digital graphics and advertising materials for the magazines industry. Chris has been highly active with industry organizations, including Magazines Canada, IDEAlliance, SWOP, the IPA and DIA. He has authored papers for TAGA and Canadian Printer magazine. Chris’s appointment to GCM is for a one-year period. Welcome Chris Smyth!

GCM Welcomes Postdoctoral Fellow Dr. Janice Fung

Graduate researchers at Ryerson are getting a $245,000 boost from a new pilot program for postdoctoral fellows (PDFs) from MITACS, a national research network that connects university-based researchers with industry partners through collaborative research projects. Dr. Janice Fung, a Registered Graphic Designer (RGD), received a $40,000 MITACS Accelerate award for a research project in partnership with Tony Karg at FujiFilm under the supervision of Prof. Abhay Sharma. There were more than 600 applications for 80 fellowships available at southern Ontario universities. Janice’s position is a one-year term, renewable for an additional year. “Through this new MITACS PDF program, we’re able to retain and support highly skilled researchers at Ryerson,” said Tas Venetsanopoulos, vice-president, research and innovation. Janice described her research project as follows. In Canada, the printing industry ranks 4th by revenue, but 51st by profitability. A major reason for lack of profitability is non-automated technology and non-competitive working practices. The study seeks to better understand the reasons for slow adoption of new technologies within the traditional print industry to help shape future business planning strategies and determine development priorities, especially for Ontario-based small and medium printers. Most printing companies are small businesses and these are the ones that have been challenged the greatest by a number of factors. The industry itself is battling a skills shortage, and demand for resilient change and adaptation in the print industry is stronger than ever. New digital communication tools have created a dramatic shift in information and marketing communications, which challenges the industry but also presents an opportunity for reshaping and improving industry practice for a more viable future. Contact Dr. Janice Fung at or see the full story at Ryerson Today.

Researcher Arash Ataeian Pioneers Glow-in-the-Dark Fashions

In a unique collaborative project, researcher Arash Ataeian has developed runway dresses that glow in the dark! Optical brightening agents, fluorescent whitening agents, fluorescent and phosphorescent inks were used to dye different parts of the dress that created stunning visual effects when the models walked down the runway under UV “black lights.” These special inks were applied to textile fabrics, hanks and yarns using screen printing, painting, and exhaustion methods. The garments were designed by students in the School of Fashion who discuss their work in a posted video. This exciting project was funded by the FCAD Inter-Faculty award, a joint application from the schools of GCM, theatre, and fashion. Watch the video Contact Arash for further information.

PIA Teachers’ Update at GRAPH EXPO 2010

The Printing Industries of America organizes two events for educators — the Teachers’ Update in Pittsburgh and the Teachers’ Conference in conjunction with GRAPH EXPO, October 2–4, 2010, Chicago. The Teachers’ Conference is administered through Printing Industries of America with funding from the Graphic Arts Show Company. This conference is free to all graphic arts educators from high school to college level and was attended this year by GCM faculty member Natalia Gilewicz (see story below). Abhay Sharma will make a presentation at the 2010 Teacher’s Conference on October 4, entitled, “Using Production Software in Classroom Assignments.” For further details about the Teacher’s Conference, contact Joe Marin ( or visit

Xplor Logo

Successful Xplor “XDU on the Road” at Ryerson

On July 22, Ryerson was proud to host the Toronto Xplor Document University “XDU on the Road” seminar. Attendees from industry learned about multi-channel communications, QR codes, augmented reality, compliance, archiving, and storage, through guest speakers and case studies. The event was coordinated by the Central Canada chapter of Xplor and hosted by GCM.

Xplor, The Electronic Document Systems Association, is the worldwide association of users and suppliers of the products and services that create, modify, and deliver customized information using a variety of document technologies. A not-for-profit association, it is a worldwide network governed by its members. Xplor International represents thousands of professionals in over 35 countries who engage in the design, production, and distribution of variable data documents. Visit the Xplor web site.

Khaled Ahmed and Art Seto at Hiflex University

GCM Implements HIFLEX MIS System

GCM has implemented a HIFLEX MIS system into the curriculum. HIFLEX has won many awards from PIA and CIP4 including for “most innovative use of process automation,” “best cost/benefit realization as a result of process automation,” as well as 15 CIP4 CIPPI awards. HIFLEX will be used in a number of GCM courses to teach estimating and JDF process automation. Pictured are Khaled Ahmed, Pre-media IT Specialist, and Prof. Art Seto at HIFLEX in Ashland, New York.

Abhay Sharma Moderates MagNet 2010 Session

Canada’s annual Magazine Conference — MagNet 2010 — was held at 89 Chestnut Street in Toronto from June 1–4. Prof. Abhay Sharma moderated a session that looked at new production solutions and automation technologies. Abhay’s panel featured three top production experts — Kim Latreille, Group Director, Production, St. Joseph Media; John Palmeri, Technology & Workflow Specialist for the Shared Production Centres, Transcontinental; and Lynn Shannon, General Manager, Web Portal Development, Business & Professional Publishing, Rogers Publishing. The panel discussed solutions that included the SendMyAd portal, asset management, and also considered the challenges and opportunities of publishing to iPhones and iPads. Augmented Reality, QR codes, video in magazines, and other production nightmares were discussed. Photo credit Caitlin Durlak.

Abhay Sharma Presents at IPA Technical Conference

Abhay Sharma made a presentation at the IPA Technical Conference in Chicago on June 7, 2010 entitled “Ink Optimization RoundUP Results.” In conjunction with co-author, Ben Starr,  Abhay presented research that aimed to educate printers and print buyers on the benefits and pitfalls of ink optimization software. The research compared 11 commercial systems in terms of total ink reduction, color change, stability on press, file integrity and the individual features of each solution. The same image was separated by 11 different suppliers and then printed on a 28 x 40″ Roland 700 offset press. Analysis of the images showed that they used 17–30% less ink, yet looked visually identical to the original. The research findings are published in a report that includes press sheet samples. The IPA Technical Conference was two days. Day 1 concentrated on colour management. Day 2 considered cross-media workflows, and included a presentation describing the IPA+IDEAlliance merger and path forward. Photo credit Bessie Halfacre.

GCM Hosts JDF Event

Toronto saw an exciting series of meetings relating to JDF and workflow automation for printers. The Automation Solutions Network meeting was held on June 15–16 that included a visit to Ampersand Printing in Guelph, Ontario. On June 17, Ryerson University and CIP4 hosted a 1-day education event with 80+ small and medium-size Ontario printers and print buyers. Demonstrations and hands-on integrations were conducted in Ryerson press room and labs and involved communication between many of the following products — Agfa Apogee, Avanti MIS, HIFLEX MIS, Heidelberg Prinect Signa Pack, and Xerox FreeFlow. The event was written up in Graphic Arts magazine. Contact Abhay Sharmafor more details. Photo credit James Harvey.

Natalia Gilewicz at PIA

Natalia Gilewicz Attends PIA Teachers’ Update

On July 11th Prof. Natalia Gilewicz travelled to the Printing Industries of America, in Sewickley PA, to partake in a yearly Teachers’ Update. She was joined by over a dozen educators from across North America. A lively group, teaching in many different programs ranging from high school, to career center, to university, college, and even correctional facility. The event was one week long, lead by Joe Marin, Senior Analyst, Digital Technologies. The days were full of information from PIA experts on topics relevant to training future leaders for our industry. Standardization, JDF, social media and new prepress advancements were some of the topics covered (just to name a few). The program offers an amazing opportunity for educators to connect back to industry as well as network with one another. It is subsidized by the PIA, allowing many who would normally not have a chance to go, to partake. GCM would like to graciously thank the PIA for providing Natalia with such a great opportunity.

EDSF Scholarships Awarded to Ryerson Students

GCM students Stephanie Eagle (fourth year) and Andrew Wong (second year) were each recently awarded the Electronic Document Systems Foundation (EDSF) Board of Directors Scholarship. Each year the EDSF awards scholarships to recognize students around the world who demonstrate academic achievement and are committed to pursuing a career in the Document Management or Graphic Communications industry. Each scholarship is valued at $1,000 and Stephanie and Andrew were two of the 38 students worldwide to receive scholarships from EDSF this year.

The EDSF has been committed to enhancing the value and relevance of document and graphic communications worldwide since its foundation in 1996. The scholarship program was introduced in 1999 to recognize and support the next generation of industry professionals. To learn more, visit the EDSF website.


Ryerson Hosts STLHE 2010 Conference

Ryerson partnered with the Ontario College of Art and Design (OCAD) this summer to host the annual Canadian conference of the Society for Teaching and Learning in Higher Education (STHLE). Prof. Art Seto was one of the presenters and spoke about how he uses fun quizzes in his classes to promote attendance and learning.

Art Seto at Muller Martini

Art Seto Visits Muller Martini

Prof. Art Seto, while in New York City this summer, visited Muller Martini in Hauppauge, Long Island. Art was able to view JDF-enabled automated bindery equipment and see the servo motors in action during some makereadies. This trip was arranged by Hiflex MIS whose systems integrate seamlessly with Muller Martini equipment. The GCM bindery has a Valore saddle stitcher and an Amigo Plus perfect binder, both donated by Muller Martini.

Job Listings

Account Manager, Protagon Display
Protagon Display Inc. is a full-service point-of-purchase display company in Scarborough that designs and manufactures retail displays out of corrugated, paperboard, plastic, wire, sheet metal, and wood. If you are bright, enthusiastic, and motivated this is a great opportunity. Please email resume to:

Business Development Manager, Display Graphics, Fujifilm
Fujifilm has a job posting for a Business Development Manager – Display Graphics. This is a senior level role in our organization (on par with Regional Sales Managers, National Sales Specialists) that requires a candidate with significant work experience in wide format inkjet equipment. We are looking for a candidate with at least 8+ years experience with a broad background in sales, technical evaluation of technology and product marketing. A GCM graduate who has been in the industry for a number of years who possesses strong communication skills and a complete understanding of wide format inkjet printing technology would find this type of role highly engaging and challenging. A complete job description is posted at

Business Development Representative, Ampersand Printing, Guelph, ON
Ampersand Printing is an industry-leading, full-service print service provider offering customers leading-edge print communication services including prepress, online services, wide-format digital printing, offset lithographic printing, digital printing, and variable-data printing, along with response tracking, print finishing, mailing and fulfillment. A new, state-of-the-art facility in Guelph, serves the Southwestern Ontario market, focusing on Guelph, Cambridge, Kitchener, and Waterloo. The Business Development Representative will work closely with the General Manager and other members of the sales team to identify opportunities for growth and develop them into strong client relationships through marketing, prospecting and networking efforts. Please email resume to Damian McDonald,

Sales Intern, Graphic Arts Magazine
Graphic Arts Magazine is one of Canada’s leading-edge trade publications for the printing industry. We are in search of a sales intern to sell advertising. The position is ideal for someone who wants to start a career in sales. The job entails identifying prospective advertisers (trade printers, suppliers, vendors, etc.), then contacting them by phone or in-person to sell full-page or fractional page ads in our monthly full-color print magazine and ad space on our website, Please email cover letter and resume to Joe Mulcahy, Publisher (

Sales and Marketing Position, KwikKopy, Toronto Adelaide Location
Increase the centre’s sales revenue by focusing on expanding business through identifying key verticals and marketing our full set of services to them. Involvement in all aspects of the sales cycles and understanding how to market to our customers needs in a combined sales and marketing position. Send resumes to

Client Services Project Coordinator, LoweMartin Group
As Client Services Project Coordinator (CSPC) you will act as a liaison and source of information between Sales and Production, as well as the client. You are tasked with ensuring service excellence in all aspects of our dealings with our customers, and will provide advice to clients on a variety of print-related matters. This is a “hands on” role requiring troubleshooting and problem solving and exceptional planning skills. The CSPC is involved in direct customer contact, order receipt, entry, tracking and reporting, coordinating schedules and deliveries, follow-up and communication both internally and externally to ensure high quality, on-time delivery, invoicing and inventory controls. This work is accomplished while ensuring adherence to ISO quality guidelines. Submit resume to

Direct Mail Project Coordinator, LoweMartin Group
As Direct Mail Project Coordinator (DMPC) you will act as a liaison and source of information between Sales and Production, as well as the client. You are tasked with ensuring service excellence in all aspects of our dealings with our customers, and will provide advice to clients on Direct Marketing, fulfillment and printing expectations. This is a “hands on” role requiring troubleshooting and problem solving and exceptional planning skills. The DMPC is involved in direct customer contact, order receipt, entry, tracking and reporting, coordinating schedules and deliveries, follow-up and communication both internally and externally to ensure high quality, on-time delivery, invoicing and inventory controls. This work is accomplished while ensuring adherence to ISO quality guidelines. Submit resume to

Kwik Kopy Design & Print Centre, Jarvis Street Location
Full-time, 35 hours/week, ability to handle both Mac and PC applications, in-depth knowledge of Adobe Creative Suite, Quark, and Microsoft applications. Email resume to

Business Development Professional, Jones Packaging, London, ON
Manage, in conjunction with company wide resources, the pursuit process through lead generations, opportunity qualification, solution development, team sales call planning and facilitation of client meetings, closing sales and follow-up assistance. Email resume to

Production Coordinator, APD Printing, Milton, ON
We are looking for a recent graduate from the School of Graphic Communications Management to take over as our production co-ordinator and customer service. Email inquiries or resumes to Luis Perez,

Customer Service Representative/Estimator, General Printers Ltd., Oshawa, ON
Applicants are responsible for providing layouts for pre-press as well as press and finishing information. Dealing with suppliers when the need for outsourcing is required. One on one contact with our sales team and our customers. Pays attention to details. Is able to assist our estimating department for backup. Please send your resumes to Jane Durno, VP Production, General Printers Ltd., Oshawa, Ontario L1H 4G5, e-mail

Junior and Senior Prepress/Production Artists, CVStudio, Toronto
We are looking for a Prepress / Production Artists who has a minimum 2+ years production experience, juggling multiple projects and catching any and all mistakes. As well as preparing files for print, you will occasionally oversee jobs. Must have experience in file prep and troubleshooting. Expert skills in Illustrator, InDesign, Quark and Photoshop required. Email Resumes to

Design Specialist, The Printing House Limited, Toronto
This position requires someone with strong computer skills, familiar with operating systems such as Windows and Macintosh OS, and programs such as Microsoft Office, QuarkXPress, CorelDraw, PageMaker, and Adobe Creative Suite. Variable data programming skills are considered a desired asset. You have the ability to work well with others in a solid team environment. You are comfortable with multi-tasking and are able to prep new orders while another one is in process in the print queue. You have good communication skills to be able to translate Customer/job requirements. Email resume to matt Smolka, manager-in-training,

Mailing List

Interested in receiving this newsletter? The newsletter keeps you informed of events and issues related to Ryerson’s School of Graphic Communications Management. All junk mail is filtered. Enroll to receive this newsletter by sending an e-mail to with “subscribe” as the subject line, or if you do not wish to receive this newsletter use “unsubscribe” in the subject line. Best wishes to all our alumni and supporters out there. Please drop me a line — we love to hear from you.

Ian Baitz
Chair, School of Graphic Communications Management

Alumni Representatives
Jamie McLeod GCM 00 
Stewart Nam GCM 00