Graphic Communications Management (GCM) Ryerson University

May/June 2010



School of Graphic Communications Management
Ryerson University, Toronto 
May/June 2010

Welcome to our May, 2010 newsletter. Our bi-monthly newsletter provides news and updates from the School of Graphic Communications Management (GCM), Ryerson University, Toronto. Thank you for reading our newsletter and supporting Canada’s only degree in graphic communications management. All our previous newsletters are available via a link on ourhomepage.

Print Action

Trophy Win in Phoenix Challenge Flexo Competition

Ryerson flexo students won the “Top Technical Execution Award” at the third annual Phoenix Challenge Flexo Competitionheld recently in Las Vegas. A team of six GCM students developed and presented to judges their proposed solution for packaging of personal care products for hotel guest rooms. Their work involved research, design and production of clear polypropylene labels and paper soap wrappers on the GCM Comco Cadet flexo press.

As part of the students’ research and planning, they visited Toronto-area flexo plants, including GMF Flexo Prepress and H.Moore Printing Services and consulted with industry experts.

An additional five GCM students traveled to Las Vegas to support the 6-member team. Those students not directly competing helped with fund raising. GCM was also proud to display a student-designed booth featuring flexo at Ryerson at the FTA Info-flex trade show held following the Phoenix Challenge. While in Las Vegas, students had the opportunity to attend the FTA Flexo Forum and Info-flex, speak with industry experts, and meet other students from nine other universities and colleges.

Photos show students visiting H.Moore Printing Services, with plant employees; students with Ryerson booth at Info-flex Las Vegas.

Print Action

Ryerson Students Awarded FFTA Flexo Scholarships

GCM students Hannah Plavnick (first year) and Nate Plavnick (third year) were recently presented with valuable renewalFoundation of Flexographic Technical Association (FFTA) Scholarships for the 2010-11 school year. Each scholarship is valued at $2000 and is presented to a student with a strong interest in a career in flexography and exemplary performance in his or her studies.

The scholarship presentation was made at the FTA Annual Forum conference in Las Vegas in May. Many GCM students participate as student members in FTA events and conferences. Both Hannah and Nate are graduates of Gordon Graydon Memorial Secondary School in Etobicoke. Photo shows Hannah and Nate with Ian Baitz, Acting Chair of GCM.

Ryerson University and CIP4 offer JDF Education Event – June 17, 2010

This summer GCM will host a 1-day introduction to JDF technology and workflow automation. JDF is intended to enable the entire industry — including media, design, prepress, finishing, digital presses, and web2print solutions — to work with different workflows through a common, standardized file format. Come to this JDF Education event to understand the benefits and challenges of implementing JDF in your shop. Meet with Executive Director of CIP4 — James Harvey, understand the concepts and basics of JDF and the underlying XML language. Explore JDF certified systems, JDF training courses, and hear about implementation of JDF at Ampersand Printing in Guelph with HIFLEX MIS. The event is hosted by the CIP4 Education and Marketing Committee and Ryerson’s School of Graphic Communications Management with support from Canada’s MITACS organization. Full program and registration details are online or contact Abhay Sharma ( for further information.

JDF Logo

Print Action Print Action

GCM Students Attend Print Action’s Environmental Printing Awards

Graphic Communications Management Students of Ryerson made quite the impact at Print Action’s 5th Annual Environmental Printing Awards, April 8th, at the Eglinton Grand Banquet Hall by showing the Helmut Kipphan trophy and showcasing theryeTAGA student chapter. The ryeTAGA student chapter is grateful to PrintAction for allowing us to have a table and be able to present and promote the ryeTAGA student chapter. In addition we would like to thank FujiFilm for sponsoring additional students to attend the event.

This Environmental Printing award recognizes Canadian printers and vendors for their efforts in making our industry green. Keynote speaker Peter Robinson, CEO of the David Suzuki Foundation, set the tone for event by discussing the importance of long-term, environmentally friendly business practices, emcee for the evening, CBC’s Diana Swain announced 32 awards. Transcontinental Inc. won the Best of Show, while HP Canada and Metropolitan Fine Printers won the most awards. Multiple recipient recognized our students and their efforts to assist these companies to become more environmentally friendly. The EPA was a great success with a wide variety of delicious food and over 300 Canadian printing professionals and students in attendance. This year’s winners are posted at PrintAction MagazineStory by Valerie Chen, 3rd year GCM student. Photo by Martin Habekost.

Sharma IPA

Dr Sharma conducts IPA Ink Optimization RoundUP Study

Abhay Sharma and premedia colour specialist Ben Starr have conducted research as part of the IPA Ink Optimization RoundUP. Ink optimization software works by reducing the amount of CMY inks that are required to produce a colour, replacing them with black ink. In the IPA study, the same image was separated by 11 different suppliers and then placed on a 28 x 40″ press form. The forms were printed offset on a ROLAND 700 DirectDrive offset press at manroland’s Print Technology Center in Chicago. Analysis of the images showed that they used 17–30% less ink, yet looked visually identical to the original. The press run also included an experiment where a colour cast was introduced by increasing the magenta density. The results showed that the ink optimized forms were not affected by the artificially created colour cast and would thus be more stable if the press was slightly out of tolerance. Full details relating to the research are available online. The final report will be presented at the IPA Technical Conference, June 7-8, 2010. Thanks to Hal Stratton at manroland for his support and to David Niles at Sappi Fine Paper for providing McCoy Gloss for the press run. Photo shows Abhay Sharma and participating suppliers on the catwalk of the ROLAND 700 press during the press run on April 15, 2010.

Abhay Sharma Mumbai

Dr Sharma Explores Growing Print Market in Mumbai, India

Abhay Sharma travelled to India recently to chair a conference session and present an overview of colour management theory and practice at the Indo-German Colour Management Conference, 8-10 March, 2010 in Mumbai, India. The event was attended by 120+ printers and prepress professionals from across India. Kiran Prayagi, in conjunction with PrintWeek India magazine, organized the 2-day conference followed by a 1-day hands-on workshop in colour measurement using X-Rite and other technologies. The official sponsors of the conference included the Federal Ministry of Education and Research, Germany, Chromasense, X-Rite, Advanced Graphic Systems, Kodak, and Magna Graphics. There was enormous energy and enthusiasm in the Indian print market. Indian printers are excited about new technologies, prepress solutions, and print standardization. Dr Sharma’s trip was not all smooth sailing, though. He reported a leaky airport roof, a jammed exit ramp that kept passengers in their seats, and mechanical problems that forced a plane substitution — all in Newark! Travel and connections in India were trouble-free! Read an interview with Abhay Sharma following his visit in Indian Printer & Publisher magazine, March 2010. Photo by Gert Schlegel.

Martin Habekost

Martin Habekost is New VP of Education for TAGA

The annual technical conference of TAGA from March 14-17, 2010 in San Diego, California saw not only that the GCM students under their ryeTAGA banner won the prize for best student publication and the prestigious Kipphan cup against 9 other student chapters but also that GCM Professor Martin Habekost is now the VP of Education for TAGA.

The VP of Education is a member of the TAGA board and coordinates not only the annual student competition for best publication, but also is in charge of the student brunch at the TAGA conference and the student dinner. During these events the students from the various Graphic Arts universities and colleges get to know each other and also discuss the future direction of the student competitions. A challenge that the VP of Education faces is the constant change in the composition of the various student chapters and also to get submissions for the competition for the best graduate and undergraduate research paper. During the conference the VP of Education also has to ensure that the judging for the best student publication is done in a proper way and unveil the winning publication at the dinner gala which closes the TAGA conference.

Student participation is an important part of the TAGA conference, since the students will soon go into industry and become the new leaders in the industry. The conference exposes them to cutting edge research topics that will find their way into the pressroom and have an impact on day-to-day operations.

Martin is looking forward to organizing the student events for and at the next TAGA conference 2011 in Pittsburgh, PA.

Photo by Jason Lisi(Left to right) Martin Habekost, Marta Wajda (4th-year GCM student), Björn Kruse (TAGA president).

Arash Ataeian

GCM Welcomes Research Associate Arash Ataeian

The School of Graphic Communications Management is pleased to introduce Research Associate Arash Ataeian. Arash’s research and funding span different Schools in the Faculty of Communication and Design, including Fashion and Theatre. Photo shows Arash with coloured polyester fabric samples that have been screen-printed with fluorescent, phosphorescent and metallic inks, being illuminated with a ultraviolet light source. In this project Arash is designing a runway model outfit that will “glow in the dark” as the model moves down the catwalk and is illuminated by UV lamps. Arash is working with Theatre (Tanit Mendes) and Fashion (Joseph Medaglia) colleagues to dye the fabric and design the outfit. In another research project Arash is developing a colour management process to match proof to press using spectral data to create a colorimetric match — this addresses the ever present problem of metamerism due to optical brightening agents in press papers. Arash and his family have recently immigrated to Canada from Iran, and “enjoyed” their first snowfalls this winter! We thank Robert Ott, Chair, School of Fashion and Dr Daniel Doz, Dean, Faculty of Communication and Design for supporting this interdisciplinary research.

Martin Habekost

GCM Faculty Members Receive SRC and Service Awards

GCM faculty members Martin Habekost and Jason Lisi were recipients of Ryerson University’s SRC (Scholarly, Research & Creative) and Service Awards, respectively. These awards were created this year. Each faculty, including the Faculty of Communication & Design (FCAD), had a committee to evaluate the applications and choose the winners.

The University presented 21 SRC awards, three of which went to faculty members from FCAD. The awards were presented during a formal lunch in the Ted Rogers School of Management on April 16, 2010. President Sheldon Levy, Provost and Vice President Academic Alan Shepard, and Vice President Research and Innovation Tas Venetsanopoulos were present and handed out the framed certificates. More information on the awards can be found at:

In total, eight Faculty Service Awards were presented to Ryerson faculty members at a special awards presentation April 6, 2010. President Sheldon Levy, as well as Provost and Vice President Academic Alan Shepard handed out the framed certificates. More information on the Faculty Service Awards and the recipients can be found at:

Left photo: Martin Habekost (centre) receives SRC award from Ryerson President Sheldon Levy (left) and Provost Alan Shepard (right). Right photo: Jason Lisi receives Service Award from Diane Schulman, Secretary of Senate.

Martin Habekost

Students Attend GCM Bindery Day

On April 12 many first and second year GCM students attended the GCM Bindery Day. Here they ran the student directory project on the Valore saddle stitcher and also ran a journal book on the AmigoPlus perfect binder. Both of these machines were provided by Muller Martini. Other students drilled notepads and some students ran the Polar guillotine cutter provided by Heidelberg. This was a very successful event that everyone that participated in enjoyed.

Arash Ataeian

Prof. Gilewicz Attends ICOGRADA Design Currency Conference

In April Prof. Natalia Gilewicz attended the ICOGRADA (International Council of Graphic Design Assocations) Design Currency conference in Vancouver. One of the conference highlights was a talk presented jointly by Ben Hulse, Design Manager, and Ali Gardiner, Vice President, Brand and Creative Services for the Vancouver 2010 Olympic and Paralympic Organizing Committee (VANOC). They took attendees through the process of designing the Olympics down to the last luge handle. When they finished, a room full of proud Canadians stood and cheered.

Equally exciting during Natalia’s trip was the opportunity to meet graphic arts students from three area high schools: Vancouver Technical SS, David Thompson SS (photo), and Seaquam SS. Natalia was very excited to see printing equipment at the first two schools, and a beautiful yearbook at the last. In today’s world of budget cuts in education, being able to have equipment in the classroom is becoming far too uncommon. The students were enthusiastic about design and print. Natalia wishes to convey her thanks to all three schools for having her. Hopefully we will see some students at Ryerson in the future!

GCM at the EskoWorld 2010

EskoArtwork, a provider of hardware and software products for packaging and printing, held this year’s Worldwide User Conference in Tampa, Florida in late April.

The annual conference introduces users to new features and solutions and solicits users’ suggestions to implement in future products. Esko offered seven tracks ranging from digital flexography to different areas of prepress, structural packaging design, digital print and brand management. Sessions included presentations and hands-on training.

As are many other workflow providers, Esko is working on an overall integration of their products to create a unified workflow. The new EskoArtwork’s Suite 10, which takes a step in this direction, was presented in Tampa. Awards were also given for Esko’s packaging design competition. The competition was divided into professional and the student sections. The Grand Prize was awarded to a graduate student from Sweden.

Professor Stefanie Stroh has participated in the EskoWorld 2010 for GCM to to evaluate the workflow possibilites, gain information about the newest advancements in the software, and to strengthen contacts with industry. More information is available at

Organic Boat
Blawx Noncommon
Student Websites

Programming and scripting is gaining more and more importance in the printing industry with the increasing importance of automation, crossmedia, and job tickets.

In their second year, GCM students are introduced to the general idea of a scripting syntax by the means of a website creation. In small teams the students developed the content and the structure of their websites, using the knowledge gained in class. Their solutions were based on HTML, CSS and JavaScript and also integrate multimedia elements such as video and audio.

This year again, the students have proven their creative and technical skills and presented very diverse and professionally designed results, as in the four examples shown above.

GCM Student Wins First Prize in Art Contest

Alicia D’Souza, fourth year GCM student, won first prize in Citizens with Disabilities Ontario’s art contest, “Accessibility Means.” The contest invited members to tell, in graphics, poems and/or prose, what “accessibility means” to them. They were looking for a glimpse of what the world would be like if it was completely accessible for persons with disabilities. Alicia commented on her artwork, “I felt this piece conveyed that accessibility is in the hands of all of us.” More information, and Alicia’s poem, are available on the CWDO web site.


Job Listings

Publishing Coordinator, Ontario Ministry of Government Services

Service Ontario Publications Division, The Ministry of Government Services, ServiceOntario Publications, has a challenging opportunity for an experienced and highly motivated individual to provide technical publishing expertise and coordinate the publishing function for government publications. Salary $67,921.00 – $86,708.00 per annum. You will: provide operational control and approvals for all hard copy published products; monitor client ministry print jobs; manage vendor relations; and provide technical specifications for requests for proposals and technical expertise in the life-cycle planning activities of government publications. Qualifications:thorough practical knowledge of the publication environment including inventory management, scheduling, multi-format production, print technology, industry standards and trends; knowledge of procurement to administer a variety of print production and purchasing contracts; analytical, estimating, logistical and organizational skills to make operational policy and procedural recommendations on a wide variety of qualitative and quantitative aspects of publishing and to interpret and apply pricing decisions for specific orders; strong oral and written communication skills; problem-solving skills; excellent relationship management skills, customer service orientation and business focus to foster working relationships. Apply online only citing JobID: 27851 at: Deadline June 22, 2010.

Flexo Prepress Technician

All Stick Label is a narrow-web flexo printer located in Vaughan (Highway 27& 7). We are looking for a candidate with a strong technical background, from both a print and software perspective, to work in our Graphics (prepress) department. The successful candidate will be preparing digital files for production of upmarket pressure sensitive labels and other printed materials in a flexo press environment. You will be working for an award-winning leader in the label industry, which has earned a reputation for bringing highly innovative technology and designs to the marketplace. Reporting to the prepress supervisor, you will be responsible for preparing customer art files to take advantage of our unique printing capabilities. The ability to work quickly without errors is essential.

Please contact Graphics Department Supervisor Mariano Stalker at: with your resume and cover letter.

Desktop publishing/book layout

Economic Policy Press, a Toronto-based publisher, is looking for a reliable, hard-working student to work on DTP/layout for a book it is publishing for a leading international development agency.

The project involves cover design and laying out roughly 350-400 pages. Experience and competence in InDesign/Quark Express, and in creating graphs, figures and tables is essential.

Work arrangements are flexible and template of the required work will be provided. The work would ideally be done in June and/or July.

For further information, or to submit a resume and/or portfolio of relevant work, please contact Malan Rietveld, Managing Director, at or 416 818 4566.

Print Estimator

Annan & Bird Company has an immediate opening for an Estimator. Submit resumes directly to Mr. Mike Pillo, Vice President of Sales,

Canon Canada Inc. – Mississauga Headquarters

We are interested in bringing your University knowledge and ideas into Canon Canada and we are offering an amazing opportunity of getting to know different departments and their roles and responsibilities at Canon.

Reporting to different Managers in Marketing and Sales Support teams, incumbents will work in three Corporate/Sales Channel functions over an 18-month period, gaining marketing and technical knowledge while contributing to the Company in the following roles:
Solutions Marketing
Solutions Technical Support
Pre-Sales Support

Some other cross-functional roles might also be assumed during this internship program. Sales, technical, and product training will be provided. After successful completion of the program, participants will be offered a permanent position in one of the previously mentioned areas.

The candidate should possess qualities including:
• An interest in career progression with Canon
• University Degree
• Highly computer literate (Networking, Microsoft Server OS knowledge is a must)
• Excellent organizational, research, analytical, troubleshooting, and problem solving skills
• Excellent communication, presentation, and interpersonal skills
• Excellent time-management and multi-tasking skills
• Understanding of printing technology and printing industry would be an asset

Apply online at

Creative Opening with Fujifilm Gifting Group

Applicants are invited by the Director of Marketing in Fujifilm’s Photo business unit, regarding an immediate opening they have for a summer intern.

Fujifilm’s Photo team is looking for a highly creative person to do out of the box work this summer. The nature of this role is someone who has creative and conceptual design skills.

The work involves creating the photogifting templates that you would see when you go into store where you put in your camera memory card in a kiosk and want to create a nice card/photobook/mug/mousepad type gift from an image.

This paid internship position is available immediately and runs through the end of August. Applicants should be prepared to provide samples of their creative work. Contact Marc Guitor (, Director of Marketing for Fujifilm.

Graphic Designer with Southwest Bindings, Full time

Duties include:
• Creating/designing flyers, and promotional literature
• Re-designing current promotional literature
• Printing flyers
• Assisting in creating artwork proofs for custom orders

Computer Skills needed:
• Illustrator
• Photoshop
• Acrobat

Résumé submissions:
• Please send all résumé and portfolio submissions to:

Production Coordinator

Creative Niche is seeking a production coordinator. Responsibilities include:

– Coordinate and traffic ad material.
– tracking of ads
– Place client PDFs on Central Ad Server
– Maintain records in Filemaker database
– Communicate with salespeople on ad closing dates
– Prepare material submitted for ads requiring design and submit dockets to Advertising Designer
– Check supplied ad proofs against final PDF files to ensure accuracy
– Check signature proofs when they come in from the printer, as required
– Meet all regional/sectional pre-plant deadlines

Interested candidates please forward your resume to:

Mailing List

Interested in receiving this newsletter? The newsletter keeps you informed of events and issues related to Ryerson’s School of Graphic Communications Management. All junk mail is filtered. Enroll to receive this newsletter by sending an e-mail with “subscribe” as the subject line, or if you do not wish to receive this newsletter use “unsubscribe” in the subject line. Best wishes to all our alumni and supporters out there. Please drop me a line — we love to hear from you.

Ian Baitz
Acting Chair, School of Graphic Communications Management

Alumni Representatives
Jamie McLeod GCM 00 
Stewart Nam GCM 00