Graphic Communications Management (GCM) Ryerson University

March 2009



School of Graphic Communications Management
Ryerson University, Toronto
March 2009

Welcome to our March, 2009 newsletter. Our bi-monthly newsletter provides news and updates from the School of Graphic Communications Management (GCM), Ryerson University, Toronto. In this issue we report on the fantastic February 5 event organized by our third year class – Colloquium on Globalization, at which a number of our students participated and external guests and speakers attended.

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GCM Job Fair

Register for the Annual GCM Job Fair – March 5

It is that time of year again, and we have opened registration for our Annual GCM Job Fair where employers are invited to interview our 3rd year students for summer interns/coop positions and 4th year graduating students for full-time positions. The GCM Job Fair will take place on March 5, 2009, interviews for graduates will take place from 4.00 – 6.00 pm and for summer interns from 7.00 – 9.00 pm. GCM graduates have had experience in a print facility, they have up-to-date technical knowledge and they can make an immediate contribution to your business. Best of all the whole process is free to employers. For more information contact Taras Karpiuk, Tel: 416-979-5000 ext. 6582 orregister online.

IAPHC Chai Tse – Education Event

On January 21st, the Chia Tse Memorial Education Dinner was held at Ryerson’s Oakham House by The Toronto Chapter of the IAPHC. This year’s Ryerson recipient was Aileen Wu for her achievement of first place standing in her third year of the Graphic Communications Management program. This event recognized leading students from graphic arts programs at Ryerson University, Humber College, Eva’s Phoenix, Ontario Graphic Communications Training Centre, and Gordon Graydon Secondary School. The guest speaker at this event was Heather Black from Mary Black Recruiting who spoke about the beginnings of a new printing industry popularization initiative. Photo shows from left – Bill Kidd, GCM student Aileen Wu, Heather Black. Photo courtesy Marta Wajda.


Ruth Tupe

Ruth Tupe attends Obama Inauguration

GCM student Ruth Tupe has been part of an organization called the Global Young Leaders Conference (GYLC). As an alumni of that event, she was fortunate enough to be chosen and invited to the University Presidential Inauguration Conference (UPIC) to witness the Inauguration of the 44th President of the United States, Barack Obama. Ruth participated in a number of activities for student leaders, including keynote speakers like Al Gore, former Vice President and Nobel Peace Prize winner, Colin Powell, former Secretary of State, and Paul Begala, political analyst and CNN commentator. Ruth also witnessed the inaugural concert, as well as the oath ceremony that took place on Capitol Hill. Her trip ended with a black tie gala held in the Smithsonian Air and Space Museum. Ruth says that “ was truly a great and enriching experience and I am honored to have been a part of history”. Best wishes to our young leader.

What is a QR code?

GCM student Jessica Meneguzzi has published an article explaining the new two-dimensional barcode. “QR” code or “Quick Response” codes can be published in a magazine advertisement as shown here. When a reader “scans” the barcode using their cell phone the customer is provided further sales data or directed to a web site for online purchase. A QR barcode can be of differing physical sizes and can be used to encode a URL, a SMS message or simply a text message. Do you want to generate your own QR code? There are many websites that will allow you to input your text and the site will convert your message into a QR code, giving you the QR barcode as an image for you to use as you wish. Read the full article by Jessica Meneguzzi in Graphic Arts Magazine, February, 2009.

QR Code


GCM Students are Envirochic

GCM is actively involved with the Packaging Association of Canada’s (PAC) new initiative to promote packaging as a career choice to students. Professor Ian Baitz and students Keri MacLellan and Nate Plavnick are members of the PAC Student Committee. The first PAC student-only event, Envirochic with the LCBO, was held on January 20 at Ontario College of Art and Design (OCAD). 150 people attended, including over 70 GCM students and faculty together with others from OCAD, Seneca, York, and Mohawk College. Students were welcomed by PAC President James Downham. Speakers Lyle Clarke (Manager of Corporate Policy and Environmental Initiatives, LCBO), Janine Priddle (Ryerson graduate, and presently Customer Supply Chain, Tetra Pak Canada) and Kevin Ruddle (VP Operations, Vin First Innovative Packaging) spoke to students about industry-leading initiatives in environmentally-responsible beverage packaging.

Senior GCM Professors to Retire

Professors Rye Goodyear and Manfred Breede have decided to retire at the end of this teaching semester. After many, many years of dedicated service, both senior faculty members have decided that the time has come to begin the next chapter in their lives. Prof Goodyear has been instrumental in providing countless generation of students with skills in prepress and colour management, and this year served as Associate Chair of GCM. Prof Breede conducts research and teaching in the area of printing processes and bindery and finishing and recently authored a fascinating book called “The Brave New World of Publishing: The Symbiotic Relationship Between Printing and Book Publishing“. Manfred will present at the TAGA conference in New Orleans, March 15-18, 2009 on “Toner Yield of Electrophotographic Printing Devices”. Watch this space for details of a retirement event for these esteemed colleagues. Photo by Mani Daryabeigy.


GCM Teaches on MBA/MMSc

GCM and the Ted Rogers School of Management already work together on the undergraduate program, now GCM is teaching on the MBA/MMSc in Management of Technology and Innovation. Graduate programming is a natural progression for our students and faculty – the MBA/MMSc is a program that deals with management and technology and therefore has close parallels with GCM. Dr Martin Habekost is teaching a course called “Cross Media Production Management”. Chris Smyth, Rogers Publishing is a graduate of this program and Prof Natalia Gilewicz is currently enrolled on this Masters. This program is very appropriate for GCM alumni – and it is very affordable. Check out the details online. Picture shows from left to right MBA students Greg Goralski, Stephanie Foster and Peter Toh with instructor Dr Martin Habekost (at back). Stephanie Bakyta was not available for the photo. ** STOP PRESS** – Congratulations to Dr Habekost who has been inducted into Ryerson’s School of Graduate Studies.

Colloquium 2009 – Globalization – Feb 5, 2009

The 3rd year class at the Heidelberg School of Graphic Communications Management at Ryerson University presented a Colloquium on February 5, 2009 on the theme, Globalization. The speakers were Warren Werbitt (PAZAZZ Printing), JF Colpron (Heidelberg), James Lee (Jones Packaging) and Chris Fraser (Moveable Type). The evening was introduced by Associate Dean Gillian Mothersill. The students organized the whole event from catering to marketing, fundraising, website and coordinating speakers with guidance from Profs Art Seto and Brian Collict. Sponsors of the evening included Heidelberg (Gold) and Canadian Printer, Red Rain and Staples. Congratulations to project managers Alicia D’Souza, Agnes Fekete and Jordan Jones and the whole third year team for a very successful event. Photo shows student organizers Agnes Fekete and Alicia D’Souza with keynote speaker Warren “YouTube” Werbitt. Photo credit Marta Wajda.


The Office

GCM Students film “The Office”

GCM students have produced a hilarious spoof of “The Office”. The film was shot to be presented at the 3rd year Colloquium event and was shown during the half time break. Shooting took place in the GCM boardroom and other locations on campus. Actors Mathieu Rehayem and Diane Nubla and team created this masterpiece in 2 days, including scripting, shooting and editing. If you know the sitcom based around fictional paper merchant Dunder Mifflin, you will find this take off hilarious. We continue to marvel at the creativity and talent demonstrated by GCM students. Watch the video on YouTube.

Environmental Printing Awards – Feb 12, 2009

The 4th Annual Environmental Printing Awards organized by Print Action magazine were held at the Eglington Grand in Toronto. A number of GCM students were in attendance, helping and networking at this major event for the Canadian printing industry. The awards went to HP, St Joseph, Cascades, Lowe-Martin Group, CJ Graphics, etc. For a full listing seeEnvironmental Printing Awards. Linden Macintyre was the host and Tzeporah Berman, Forest Ethics, was the keynote speaker. GCM was represented by Profs Chris Kular, Natalia Gilewicz and Martin Habekost for a gala night out. Photo courtesy Jon Robinson.



Xplor Canada 2-Day Program on Document Production

Xplor Canada held a two-day Document Production Fundamentals course on Ryerson University campus, February 9-10, 2009. GCM third-year student, Theeban Pathmanathan is the Student Rep for the Xplor Central Chapter Board. Some of the topics were design etiquette, data and object message management, archiving and electronic delivery, laser and ink jet print technologies and postal practices and standards. As part of Xplor’s commitment to training the next generation, they allocated four “scholarships” for graduating post-secondary students on the course. At the end of the course, successful students received a certificate of completion and 20 education points (out of 100) toward Electronic Document Professional (EDP) certification. Theeban was joined by GCM students Ernest Yung, Lien Nguyen and Quyen Ahn Dinh. Thank you Xplor Canada for your sponsorship.

The Print Doctor writes in Print Action magazine

Dr Martin Habekost continues to write a widely read column on various print topics. In the February, 2009 issue of Print Action, Martin tackles the issue of color management and color proofing. He explains the difference between proofing systems that can create halftone dots and/or color accuracy. Martin also describes the color management systems being used at GCM that match our press to proof. Martin’s article refers to the work of the IPA Proofing RoundUP that demonstrated the ability of commercial systems to create a colorimetric and visual match to a press sheet. This article, and the previous pieces, provide a valuable reference set. Check out Martin’s piece in Print Action, February, 2009.

Martin Habekost

Crystal Wong

Alumni trains for Charity Marathon

Crystal Wong (left) graduated in 2008 and moved to Vancouver to work full time as a marketing and sales representative at Pacific Bindery Services. Recently Crystal undertook a personal challenge – she is training for a half marathon on behalf of the Leukemia and Lymphoma Society of Canada. Crystal knows a 12-year old girl called Jessica who was diagnosed with childhood leukemia. Jessica bravely fought through treatment and is now in remission. Although not the sporty type, Crystal has dedicated her first half marathon (21km) to Jessica. Crystal will run the BMO Vancouver Marathon on Sunday May 3. Her goal is to raise $2000 for the Leukemia and Lymphoma Society. Can you make a pledge and help support this worthy cause? Contributions are tax deductible. We are cheering for you Crystal and Jessica…..

Job Spot (When responding please mention the GCM Newsletter)

AVANTI MIS has a number of positions in customer support and technical support. These are immediate opportunities. Contact T.J. Walia, Manager – Technical Support e-mail: or 416-445-1722 ext 295 (Received February 16)

MANAGER for NEWAD, a marketing and advertising company. We are looking for a manager for our new interactive development team who’s main mandate is to launch new marketable websites mainly aimed at the 18 to 34 year old demographic. We are looking for someone with a degree in marketing or communications as well as 3 to 5 years experience in interactive marketing. This person will manage a team of webmasters; therefore this person must have adequate management skills. Please contact Isabelle Lapierre, Advisor, Human Resources. (Received February 11)

SALES REPRESENTATIVE position at Eva’s Phoenix Print Shop, contract to December 31, 2009 with possibility of renewal. The Eva’s Phoenix Print Shop is a socially and environmentally responsible commercial printer that operates Foundations of Print, an award-winning training program for homeless youth. Reporting directly to our Manager of Social Enterprise, we are looking for a full-time Sales Representative to develop and grow our existing and prospective commercial customer base. Base salary of $25,000, up to $35,000 with performance incentive. Please forward your application to Please indicate “Eva’s Phoenix Sales Representative” in your subject line. (Received February 10)

JUNIOR DESIGNER Careerious is a patented job fit assessment tool that makes it easy for businesses to develop and hire people who will succeed. We work with Fortune 500 companies and have been experience major growth lately,
and therefore need someone with excellent technical skills to join our team as a Junior Designer. We are based at Yonge/Eglinton. Interested candidates are encouraged to send me an email directly, with a link to some of the work they have done. This is a paid position with flexibility in terms of scheduling and work load. Robert Meth Tele 416-482-2252 x201 (Received February 3)

CSR AND ESTIMATOR Battlefield Graphics Inc. is seeking to hire the following full time positions: a CSR and an Estimator. Interested parties should send their resumes to Brent Craigie, V.P. of Sales and Marketing at (Repeat posting)

Diary Dates

Mar 5, 2009, GCM Annual Job Fair– for employers to recruit GCM graduating students and/or summer coop intern students. Contact Taras Karpiuk or go online.

Mailing List

Interested in receiving this newsletter? The newsletter keeps you informed of events and issues related to Ryerson’s School of Graphic Communications Management. All junk mail is filtered. Enroll to receive this newsletter by sending an e-mail to with “subscribe” as the subject line, or if you do not wish to receive this newsletter use “unsubscribe” in the subject line. Best wishes to all our alumni and supporters out there. Please drop me a line – we love to hear from you.

Abhay Sharma
Chair, School of Graphic Communications Management

Alumni Representatives
Jamie McLeod GCM 00 
Stewart Nam GCM 00